Create an introduction
We select the article’s main point and write a suitable subject line. The email explains what readers can expect from the full piece.
B2B email marketing
B2B email campaigns for editorial employer content
We turn approved employer articles into email campaigns for consenting professional contacts. A clear introduction leads to the topic, supporting information and an appropriate contact for further professional discussion.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Connect relevant articles
Length and detail fit the occasion and recipient group. Approved articles or profiles have a clear place in the communication plan.
Assign reader questions
Questions and unsubscribes follow an agreed handling process. Specialist enquiries reach the responsible contacts identified within your company.
An illustrative project brief
Example: a new team article
A company tells consenting cooperation contacts about a new team article. The email introduces the topic and invites questions to the responsible specialist.
Start a conversation
Let’s discuss what your project needs.
Which workplace insight would you like to share? We can discuss the topic, available material and people responsible for its accuracy.
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Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany